Our Team

Ally Coll, Founder

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Ally is the Founder of the Purple Method, where she oversees the team's efforts to create a world in which employees around the globe can come to work every day knowing that they are safe and valued. She is also currently a Visiting Professor at the City University of New York School of Law, where she teaches courses on regulatory law and federal court litigation. In 2018, Ally co-founded the Purple Campaign, a non-profit advocacy campaign that worked for more than five years to address workplace harassment by implementing stronger corporate policies, establish better laws, and empower people to create lasting change within their own workplaces and communities. She was previously a litigator in private practice in Washington D.C. where she also spent time on Capitol Hill as an aide in both the U.S. House and Senate. She received her law degree magna cum laude from Harvard Law School, where she served on the Board of the Harvard Women's Law Association and as the Executive Policy Editor of the Harvard Law and Policy Review.

Shea Holman, Counsel

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Shea serves as Counsel to the Purple Method, advising our team and clients on evolving legal, policy,  and regulatory issues. As a labor and employment lawyer, she has robust experience with federal and state anti-discrimination laws and an advanced knowledge of workplace harassment issues. Shea is also an Adjunct Professor of Legal Studies at George Mason University, where she teaches the judicial process and civil rights law. She serves as a member of George Mason University’s Gender and Policy (GAP) Center Advisory Board and an Editorial Board Member of the Berkeley Centre on Comparative Equality and Anti-Discrimination Law blog. Previously, Shea was the Executive Director for the Purple Campaign, clerked for the EEOC, and worked as a Certified Mediator conducting civil mediations. Shea received her law degree from the University of Minnesota Law School where she earned Highest Honors in Labor and Employment Law and was the President of the Women’s Law Student Association.

Jessica Breslin Cody, Business Operations

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Jessica draws on her ten years of organizational development experience to implement practical tools that support the Purple Method's operations and offerings. Through her work with national nonprofits, start-ups, and community-based organizations in Washington, DC and Atlanta, GA, Jessica thinks strategically about how to maximize the resources within a workplace for optimal performance. She formerly served as Executive Director of the Purple Campaign, led the communications efforts for a national criminal justice reform organization, and consulted with start-ups and nonprofits on how to operationalize their work and develop systems, teams, and programs that support long-term growth. She now serves as Director of Administration at the Midtown Alliance where she guides operations, policy development, people and culture. 

Aaliah Zonicle, Policy & DEI

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Aaliah advises our team and clients on policy matters, with a focus on diversity, equity, and inclusion.  As someone who passionately subscribes to the role of a global citizen as a Bahamian-American, she is fully committed to discovering and cultivating new solutions to solve some of the world’s biggest challenges. Aaliah obtained her doctoral degree from Howard University School of Social Work. As a scholar and transformative change agent, her research seeks to strategically highlight the disenfranchisement of Black women, specifically in the area of gender-based violence. Recognizing the erasure of Black women within traditional sexual harassment research and literature, Aaliah’s dissertation sought to bring awareness to this widely understudied area by examining the unique experiences and perspectives of Black professional and working women that have experienced sexual harassment in the workplace. Grounded by this pivotal study and through her work, Aaliah is steadfastly committed to advocating for the advancement and development of culturally proficient policies, workplace interventions, practice modalities, education, and research that is integral to the protection of Black women and other marginalized populations that endure this prevalent misconduct. 

Mee Hye Hwang, Compliance

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Mee Hye draws upon her more than 7 years of experience in researching, investigating, and analyzing compliance matters to advise our team and clients on a variety of compliance-related issues. She formerly served as the Chief Compliance Officer for the Maryland Department of Health where she oversaw and conducted investigations related to employee misconduct, ethics violations, and privacy breaches.  She also served as the Special Safety and Compliance Officer during the height of the pandemic where she developed a risk matrix which, in part, identified whether nursing home facilities needed to strengthen compliance with COVID-19 protocols.  Additionally, she has experience as a compliance consultant working to develop various departmental policies and programs in healthcare.

Tarek Maassarani, Restorative Justice 

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Tarek advises our team and clients on how to implement effective and transformative restorative justice practices. He is also a Practitioner and Professor of Restorative Justice at Georgetown University Law Center. Tarek has been actively involved in establishing and managing two juvenile diversion programs in Prince George’s County and Washington DC. Tarek co-founded RestorativeDC, a program of the local non-profit, SchoolTalk, to provide capacity building and technical support to local schools, agencies, and communities. Tarek also trains and advises a handful of universities, prosecuting offices, and school districts throughout the country in implementing restorative justice. Over the years, Tarek has facilitated hundreds of restorative and transformative justice processes, including several adult cases of serious harm and sexual violence.

Mara Davis, Advisor

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Mara is the Chief Compliance and Ethics Officer at John Wiley & Sons, Inc., a publicly listed company that is a global leader in publishing, education, and research. Prior to Wiley, she was the Associate General Counsel for Compliance and Ethics at Zoom Video Communications, Inc., where she was responsible for the day-to-day management of Zoom’s global Compliance and Ethics program and leading the global C&E team. Mara’s 20-year legal career has focused on building and leading global compliance and ethics programs for public companies, private companies, pre-IPO companies, and startups in the media, consumer products, and technology industries. She has deep expertise in developing bespoke compliance training for a variety of corporate audiences, from board members and executives to employees in manufacturing settings. She has also developed bespoke employee training as part of several post-acquisition integrations. Mara started her legal career in government enforcement.

Michael Marra, Advisor

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Michael is co-managing partner of the leading labor & employment law firm Fisher Phillips’ New York Office. His practice spans a broad range of employment matters, and focuses on understanding business needs, developing effective strategies and solutions, and resolving employment discrimination issues. Michael represents some of the world’s best known luxury brands, advertising and media services companies, and technology and emerging growth companies. Before joining Fisher Phillips, Michael served for nearly a decade as Associate General Counsel with The Interpublic Group of Companies in New York, where he worked closely with the corporate team and its member companies on the full array of employment matters and policy.

Elizabeth Nieto, Advisor

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Elizabeth is a recognized leader with extensive experience developing and implementing strategic in-house Diversity, Equity, and Inclusion (DEI), Environmental, Sustainability, and Governance (ESG), and human resources programs in large global organizations including Spotify, Amazon, MetLife, Marsh, and Citibank. She is a leader in high-growth and transforming environments with expertise on sustainability and climate action, change management, restructuring, talent management, organizational design, M&A integration, corporate giving, philanthropy, voluntarism and diversity, inclusion, and equity practices. Born and raised in Argentina, Elizabeth earned her Masters degree in Educational Sciences from the University of Buenos Aires. Elizabeth is committed to her work in non-profit organizations that support access to developmental opportunities for young underserved talent and teenagers at risk, serving as a board member of The Opportunity Network, All Stars Project, A Fair Shake for Youth. In 2022, Elizabeth was invited to join The Coca-Cola Company Equity Accountability Council. Elizabeth believes that creating an environment of inclusion, free of harassment and discrimination is critical to any business that wants to thrive in today’s global markets.

Niyati Shah, Advisor

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Niyati has over 25 years of experience addressing structural inequalities and systemic oppression and is a practitioner and teacher of embodied trauma-centered approaches to healing and wellbeing. Over the last decade, Niyati has been working to expand attention to the importance of including and resourcing collective care and wellbeing as a core element of addressing gender-based violence and advancing gender equality in international development. She has led numerous workshops, training and learning experiences, and retreats domestically and internationally and continues to evolve her work in community with fellow practitioners, movement builders, and advocates. She currently works as a Senior Social Development Specialist and Gender-Based Violence Lead for the Middle East and North Africa at the World Bank.

Jennifer Zaharris, Advisor

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Jennifer is the Associate General Counsel, Labor & Employment at Viasat, Inc., a global satellite communications company with over 8,000 employees across 34 countries.  In her role, Jennifer manages all people related legal matters across the organization and supports Viasat’s litigation team across all subject areas and jurisdictions. Prior to Viasat, Jennifer held the same position in a resort/hospitality company which was subsequently acquired by Marriott Vacations.  Before becoming an in-house lawyer, Jennifer practiced labor and employment law at the San Diego, California boutique employment law firm, Paul, Plevin, Sullivan, and Connaughton, which is now part of Quarles Brady LLP, where Jennifer represented employers in California and Federal Court litigation and provided day-to-day counseling and training to employers across all industries including technology, education, and healthcare.

If you or someone you know is interested in joining our team of experts working to address harassment, please drop us a line at hello@thepurplemethod.com.